H&M France’s Winter 2010 Campaign Featuring Asian Models

by Roxanne C.

I really like H&M’s current ad campaign in France because it features two really beautiful Asian models. They are currently in posters at bus-stops and in newspaper prints. The duo were on the entire first page of “20 Minutes” (a free daily newspaper like “Today” in Singapore) this morning and I couldn’t stop admiring the picture.

Sun Fei Fei and Du Juan


The play of the light skin colour, the black hair and the red lips. All these are so Asian and I think it’s very typical that we are regarded this way (Kenzo for example). I also think no one rocks this look better than we do!

Lika Minamoto for Flower by Kenzo


I like it that non-Asian countries feature Asian models. It’s all about variety! I also think that by featuring them so openly shows a recognition of their beauty and that everyone is beautiful in their own ways. Bravo, H&M.

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1 comment

amyrleex December 3, 2010 - 1:31 pm

wow! that's a great recognition for all asians! fashion wise anyways.. hehe! 🙂

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