H&M France’s Winter 2010 Campaign Featuring Asian Models

December 2, 2010

I really like H&M’s current ad campaign in France because it features two really beautiful Asian models. They are currently in posters at bus-stops and in newspaper prints. The duo were on the entire first page of “20 Minutes” (a free daily newspaper like “Today” in Singapore) this morning and I couldn’t stop admiring the picture.

Sun Fei Fei and Du Juan

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The play of the light skin colour, the black hair and the red lips. All these are so Asian and I think it’s very typical that we are regarded this way (Kenzo for example). I also think no one rocks this look better than we do!

Lika Minamoto for Flower by Kenzo

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I like it that non-Asian countries feature Asian models. It’s all about variety! I also think that by featuring them so openly shows a recognition of their beauty and that everyone is beautiful in their own ways. Bravo, H&M.



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