Feature: Get Comfy with SPUR

by Roxanne C.


SPUR SocietyA


Caucasian and Asian hair are intrinsically different, and so are Caucasian and Asian feet. If you belong to the latter group, you must have had an experience when you tried on a pair of shoes and felt that the sides were too low and didn’t provide enough “grip” on your feet, so you felt like they were constantly going to fall off. Or you might recall those heartbreaking times when you fell in love with a pair of heels only to find them too narrow.


Might I then interest you in Korean brand, SPUR, that can be found right here on our sunny island? SPUR’s shoes are designed and crafted in Korea and have been endorsed by our favourite celebrities like Song Ji Hyo, SNSD, NANA from After School and Kim Jong Kook. Their shoes are designed to fit the Asian build so you get all the comfort you need while still looking stylish. In addition to that, for some of these, there are 7 layers in the soles to provide enough cushion so that you can stand in them all day, be it plimsolls or wedges. According to Carrie from The Cambelles, these 7 layers are:

  1. Anti-skid outsole
  2. Ankle support midsole
  3. Arch support pad
  4. Midsole
  5. Polyurethane resin insole
  6. Inner layer cushion
  7. The Upper


You can also find out more about these layers and a short interview with the founder, My Hong Ikpyo here.


SPUR has a store in Plaza Singapura (Singapore), but they have also recently launched at SocietyA, both at their online and physical stores. Their latest collection features footwear that is easy to slip on and off and is perfect for someone who travels a lot. If you’ll be doing several house visits during festive periods, like the upcoming Chinese New Year or the annual Hari Raya Aidilfitri, you might want to give these a try.


At the moment, SPUR is having discounts of up to 50% off. If you spend above S$150, you’ll also receive a complimentary pack of red packets, be a member and get to participate in a lucky dip. Their shoes generally range from S$100 – S$140, so it’s better to drop by with a friend or two. The promotion is valid till 7th February this year, and it’s definitely something you won’t want to miss.


And here are a couple of shots from my Insta, when I attended the launch event and met Mr Hong:

A photo posted by Roxanne C. (@lacedivory) on

A photo posted by Roxanne C. (@lacedivory) on


You can find SPUR at the following locations:


SocietyA Shoes & Accessories Lounge

Orchard Gateway, #03-07

277 Orchard Road, Singapore 238858

11:00AM to 9:00PM, Monday to Friday (including PHs)


SPUR Shoes

Plaza Singapura New Extension, #04-32

68 Orchard Road, Singapore 238839

10:00AM to 10:00PM, Monday to Sunday


I can’t wait to give these another try and hopefully bag a pair home.


Happy shopping,