Do you know what 3CE means? I did a quick check on their website, and deduced that 3 Concept Eyes stands for 3 different types of attractive eye looks, which can be achieved by focusing on the 3 colours – pink, orange and beige.
I first came across this brand on the internet, when some bloggers and Instagrammers started sharing their love for the products. It wasn’t till I got to the flagship Stylenanda store in Seoul this winter that I actually came into contact with their makeup.
The store itself is quite interesting. It’s not like the normal pick-what-you-like-and-pay-at-the-counter. Each person is given a number tag, and you have to tell any sales girl around the store the shade and quantity of any product you want. They then transfer your request to the backend storeroom and when you’re done, just hand over your number tag at the cashier and they’ll give you all the products that you’ve asked for. While I found this to be a good idea, especially since you don’t have to carry the items while you shop, it got quite messy when I was there as it was crowded. So, it’s always a good idea to remember what you asked for!