The Estée Lauder Flagship Boutique Launch at TANGS Singapore

by Roxanne C.

I attended the launch of the Estée Lauder flagship boutique at the TANGS Beauty Hall (Singapore) late last week. It was a walk down the blue carpet with tons of photographers taking my picture as if I were a star, but more importantly, we all got to check out the counter and all its products. The boutique is the first flagship boutique in a mall in Asia and it houses everything from makeup to fragrances to skincare.


A full view of the boutique.


Part of the beauty section. Lots of lipsticks!


iPads for everyone to use.


Hidden inside: Re-Nutriv – an oasis for Estée Lauder’s uber luxe customers.


I like how there are mini counters where you can have makeovers done, as well as the wall of global best sellers. The boutique also exclusively stocks the newly launched fragrance, Very Estée. I love the scent as it’s not too floral nor strong. My mum likes it too, and she’s one who’s quite picky about the fragrances she uses. If you like Chanel’s Coco Mademoiselle, chances are that you’ll like this one too. The bottle is also really elegant, with gold and a navy cap at the top. You’ll have to take a whiff when you drop by the boutique! There are lots of Christmas gift sets here, all packaged and ready to be put under the Christmas tree. Check out the Estée Lauder Michael Kors Holiday 2012 collection here too!


The illumination to mark the opening of the boutique! Congratulations, Estée Lauder!


Of course, my glam shot of the night.


With Rachel!


With all the bloggers who came down for the launch! See anyone you recognise?


The boutique can be found at the first level of the TANGS Beauty Hall, just at the entrance near the neighbouring Lucky Plaza. Thank you Estée Lauder and Brand Story for the wonderful launch party and the goodie bag. It was fun, the food was yummy and the saxophonist was a nice touch.





Girly glitter via Hemlängtan.